Web design is an intricate and professional convention. Web design takes skill and quite often, a lot of patience. Web design is not only extremely versatile, but also fully customisable. The primary benefit of web design is that it can be exactly that; a design of any kind. Web design and the designers involved in the process can takes years develop, with individuals having to highly tune their coding and development skills resulting in the perfect web design for each individual client. Web design also covers a variety of aspects such as the maintenance of websites created, dealing with the user experience when facilitating the individual client’s web design, making sure that clients are able to have an ergonomic front end alongside fully customisable back end access. Web design is also likely to include a level of search engine optimisation (SEO) to allow search engines to crawl their particular web design and detect keywords which add to a websites ranking. Web design has evolved dramatically over the previous decade with Microsoft releasing the first browser which facilitated the use of HTML to allow web designs to be displayed on a screen in 1996. Today, the possibilities are almost immeasurable. Aesthetics are highly important within modern web design so not only does a designer need a skilful ability to code and refine, but he also needs an eye for detail and to place himself in the seat of a user. This requires him to identify himself within a variety of different niches and markets to make sure each and every web design is specifically tailored to the target market. Social media has become a principal component within web design which requires a designer to be both diverse and structured in his approach. Trends change on a weekly basis within internet and web design and to remain on top of his game, a web designer needs to stay one step ahead each and every day.